Festival of Hope - Gifts & Branded Objects

The visual identity of the Festival of Hope was also carried into a wide range of gifts created to engage, equip and thank the local church throughout the festival journey. Working from an existing visual identity, I developed its graphic applications across objects including umbrellas, pins, bags, trophies, ties, scarves, wristbands and bottles, adapting the branding to very different materials and formats while keeping the overall system cohesive. One of the larger pieces was a dedicated Pastors’ Kit, bringing together posters and printed resources explaining the festival process and ways for churches to participate. Rather than being merchandise for its own sake, these objects were designed as tangible ways to serve, involve and connect with the local church throughout the project. This required translating an international project into an experience that felt coherent and relevant within Madrid’s local church and cultural context.